Build lasting rankings with editorial backlinks that survive core updates and audits

Link building has a reputation problem, and mostly it earns it. The industry rewards speed, and speed rewards shortcuts. We took the opposite position: a slower pipeline, a smaller monthly ceiling, and a review step that occasionally kills a placement we have already paid for. It costs us margin and it keeps the results defensible.

The working order

1. Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
2. Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
3. Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
4. Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
5. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.

How we can help

Content support

If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.

Anchor text planning

Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.

Migration link care

Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.

Editorial guest posts

We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.

About

We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.

We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.

This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.

What lands in your inbox

If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.

You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.

Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.

Frequently asked

What gets a site rejected

• No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
• No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
• No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
• No promises about rankings. We control where links come from; nobody controls a search engine.
• No placements you have not approved. You see the site, the page and the plan first, every time.
• No pages built the same week for the sole purpose of hosting your link.
• No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.

Ways to work together

Further reading

If any of the above raised a question this page does not answer, start here:

• hramoto.site